Based on five years of communication advice columns in the Vancouver Sun, Do the Right Thing is a book written for anyone seeking to build or repair a public reputation.
Getting and keeping a good reputation is not purely a question of tactics – you cannot create credibility or instill confidence. People get the reputation they deserve. Hoggan argues that the essence of good public relations is: 1. Do the Right Thing. 2. Be seen to be doing the right thing, and 3. Don’t get 1 and 2 mixed up.
Jim believes that PR is not and should not be a way to cover up problems or mistakes, rather it should help build strong, ongoing, sustainable relationships. Big reputations come from big values, they don’t come from news releases and craftily developed messages. Ultimately, good reputations come from doing the right thing.
“Jim Hoggan is a consummate public relations pro, and in Do the Right Thing, he has generously shared seasoned insights about his profession. Dive into this delightful read and discover honest clarity for the What, Why, and How of your own PR objectives.”
Founder and Chairman, Interface Inc.